Smartphones used to choose, rate & WIN wine - a new way to buy & enjoy wine in Brisbane

In a first of its kind trial at Chalk & Cheese bottle shop at Teneriffe customers can use their smartphones to decide what wine to buy and share their experience with friends. It’s fast, easy, and a fun way to use a phone camera to snap branded QR codes*hanging around the wine bottle. Mynextwine’s codes are the colour of red wine and are encircled with a themed wine stain. 

A new generation of tech savvy wine drinkers are filtering into bottle shops encouraging wine brands to embrace new ways to engage with their customers. Smartphone tools manage many aspects of people’s lives, now thanks to mynextwine everyone can access their own mobile ‘good taste guide’ for wine. 

Patrons keen to become trial blazers in this new way to shop will be rewarded with the opportunity to win various wines including a bottle of 2002 Penfolds Grange. You don’t even have to be in the store to login and win! You can do it from anywhere, anytime. One in ten log-ins wins wine instantly and all people need to do is login to mynextwine.com.au with their mobile phone via Facebook. 

Mynextwine aims to make choosing wine fast and easy. By offering a ‘good taste guarantee’ it means any selection is safe knowing customers can be refunded for wines they didn’t like. It takes the guesswork out of buying wine and sorts the best from the rest. The easily accessible mobile site enables people to get all the info they need, and make decisions based on others recommendations, which speeds up and simplifies the wine buying experience. 

From the fifteen different wines on offer mynextwine aims to help people find the right wine based on personal taste, budget, food and the occasion. Red and white varietal wines are featured, highlighting the best ones to ‘Enjoy’ (up to $15), to 'Share' (up to $20) and to 'Savour' ($20+). In due course the site will remind customers what they like and suggest new things based on their personal preferences. 

Brisbane Co-founder and Master of Wine Peter Scudamore-Smith says “making a good decision is as easy and simple as scanning the QR Code* on the bottle neck tag with a Smartphone and reading the short review and what others have said about the wine. It is quick, simple and designed for the average punter, we won't baffle you with fancy wine jargon and scores.” 

People can buy it, try it and share it – users are encouraged to instantly post their feedback on the site. Likes get a thumbs up and dislikes a thumbs down - simple interaction and social rating that is easily recognised across other online communities. 

With Christmas shopping and the silly season in full swing, some help buying gifts and choosing social tipples may be helpful at this time of the year. Mynextwine can suggest the best cheap and cheerful drops to take to a picnic or something special to share on New Year’s Eve. 

Brisbane punters are the only lucky ones at this stage who get to try scanning wines at Teneriffe’s Chalk & Cheese Bottle Shop throughout December, to register visit www.mynextwine.com.au

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Contact Information 

Peter Scudamore-Smith e: Peter@mynextwine.com.au  m: 0427 705 391

Nirdosh Puri e: nirdosh@mynextwine.com.au m: 0414 654 778

Web: www.mynextwine.com.au  mynextwine Facebook  mynextwine Twitter

Media Contact: Peta Ellis City Publicity ph: 0420374733 email: peta@citypublicity.com.au  

Click below to download full PDF Press Release :

MyNextWine_Launch (367 KB)

MEDIA INFORMATION 

ABOUT MYNEXTWINE 

To locate mynextwine’s list of wines, join www.mynextwine.com.au ; the site accepts participants over 18 years, and currently runs an instant ‘Win the Wine’ Competition (1 in 10 who joins), plus weekly premium prizes and a final draw of 2002 Penfolds Grange on 21 December. Log in via Facebook. IPhone users can select their free QR Code reader automatically from ConnectMe and Android users can select QR Droid automatically.

Brisbane business partners Peter Scudamore-Smith and NIrdosh Puri created mynextwine. 

Peter Scudamore-Smith is a Master of Wine—recognised as the highest achievement in the global wine community—and is only Australia's second person to be awarded this honour in 1991. As a wine expert, Peter advises private and public organisations on wine industry strategies and the production of wine from the vine to table. His belief is that whether it's a bottle to have with a steak and good friends at a barbeque, or something to celebrate a special day, different occasions demand different wines. Finding exactly the right one can be a challenge, but one he is always up for. Peter aims to share his experiences, as he tastes a wide range of wines, sorting the good from the bad, the over-priced from the bargains and featuring them on mynextwine. 

Nirdosh Puri is an entrepreneur and wine lover who has been lucky enough to travel the world and sample the best various regions have to offer. The memory of his love-at-first taste for vintage Champagne is a driving force to always find something special. Nirdosh is on a quest to find experience great value and quality wines on a daily basis. Wine is to be enjoyed and NIrdosh has set out to understand wine drinkers and to help ensure customers get the most value out of mynextwine.com.au by keeping it fresh and different and at the forefront of technology. 

ABOUT *QR CODES 

QR code (abbreviated from Quick Response code) is a type of matrix barcode (or two-dimensional code). Traditionally the code consists of black modules arranged in a square pattern on a white background – mynextwine’s codes are the colour of red wine and are encircled with a themed wine stain. The information encoded can be made up of any kind of data. QR codes are (as of 2011) used over a much wider range of applications, including all targeting mobile-phone users (via mobile tagging). QR codes can be found on nearly all smartphone devices. They are used to take a piece of information from a transitory media and put it in to your smartphone. Once it is in your phone, it may give you details about that business (allowing users to search for nearby locations), look up mobile website www.mynextwine.com.au  read reviews, or it may link to a promotion.

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